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What is Similarweb?
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
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Popular Features
- Competitive analysis (10)8.181%
- Competitor Research (12)7.676%
- Keyword analysis (11)7.171%
- SERP ranking tracking (8)6.767%
Reviewer Pros & Cons
- Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providi...
- Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool cou...
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What is Similarweb?
The Similarweb platform helps business leaders, analysts, and marketers discover the best opportunities, identify potential threats, and make business-critical decisions to grow website traffic and revenue.
The Digital Marketing and Research Intelligence products help users to define strategy and win more market share.
To help users outpace their competition and industry, SImilarweb supports benchmarking an organization's digital performance against competitors and market leaders, analyzing trends and consumer behavior, and gaining visibility into its competitors’ online marketing strategy. It also helps users to spot which keywords, partners, affiliates, creatives, ad networks, and content are performing best.
Similarweb Competitors
Similarweb Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
Reviewers rate Competitive analysis highest, with a score of 8.1.
The most common users of Similarweb are from Mid-sized Companies (51-1,000 employees).
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SimilarWeb Pro has become an essential tool for businesses and professionals across various industries, offering a wide range of use cases that have been praised by users. Businesses rely on SimilarWeb Pro for competitor analysis, helping them gain a competitive edge by understanding the performance and strategies of their rivals. Users have found great value in exploring new business opportunities in unfamiliar markets through the ranking tools, trend visualization, and audience analysis offered by SimilarWeb Pro. Digital marketing teams have been able to quickly identify market trends and access valuable traffic analytics for targeted companies, enabling them to optimize their campaigns and improve their strategies.
SimilarWeb Pro has also proven to be an invaluable resource for SEO specialists, providing them with in-depth insights through the site audit tool. It allows them to analyze website performance and audience behavior, optimizing search engine rankings and identifying potential customers and partners. Corporate development teams have found SimilarWeb Pro to be a powerful benchmarking tool, comparing the core metrics of internet companies and gaining valuable market insights. By using SimilarWeb Pro, businesses can benchmark their own website KPIs against industry standards, research key sources of traffic, understand usage patterns, and make data-driven decisions to drive growth.
Not only does SimilarWeb Pro assist in understanding consumer demand and interest for certain products, but it also provides crucial data that is not available elsewhere. Users utilize the platform to gain insights into competitors' website traffic and understand their target audience's behavior, allowing them to identify key trends and opportunities to improve their own digital marketing strategies. Additionally, SimilarWeb Pro fills gaps in gaining actionable insights into website performance and audience behavior, optimizing SEO efforts, identifying potential customers and partners, and making informed decisions about digital marketing campaigns.
Moreover, SimilarWeb Pro is valued by investment professionals who use it for conducting due diligence on companies and industries as well as assessing industry trends and competitive differentiation. The platform's comprehensive digital marketing insights are highly regarded by businesses seeking reliable data for competitive research, market analysis, and decision-making. Users appreciate that SimilarWeb Pro provides a user-friendly interface and various research tools for competitor analysis, allowing them to access key competitor information in one place.
Overall, SimilarWeb Pro has proven to be a versatile tool with widespread use cases. From competitor analysis and market research to SEO optimization and investment assessments, businesses and professionals across industries rely on SimilarWeb Pro to gain valuable insights and make informed decisions.
Helpful Website Analysis: Many users have found SimilarWeb PRO to be an extremely helpful tool for website analysis. They appreciate the ability to compare their website with up to 5 competitors on a single screen, making it easy to understand the competitive landscape.
Valuable Competitor Insights: Users highly value SimilarWeb PRO's competitor analysis features. They find it valuable to see the top trending organic pages of their competitors, as it helps them develop their own content marketing strategy. The organic competitors feature also allows users to analyze and understand why some competitors are performing well in organic search, providing valuable insights for their own keyword ranking strategy.
Comprehensive Audience Analysis: Users appreciate that SimilarWeb PRO provides detailed insights into website traffic and demographics. This helps them understand their target audience and tailor their content and marketing efforts accordingly. Additionally, the audience insights provided by SimilarWeb PRO are seen as comprehensive, helping users understand their target audience's online behavior and reach them effectively.
Confusing User Interface: Many users have found the user interface of SimilarWeb to be confusing, which has made it difficult for them to navigate and perform tasks efficiently.
Lack of Mobile App Analysis: The mobile app analysis feature of SimilarWeb has been mentioned as lacking and in need of improvement, especially for the Apple app store. Users have expressed their desire for more detailed insights and data on mobile apps.
Data Accuracy Concerns: Some users have raised concerns about the accuracy of the data provided by SimilarWeb, particularly in areas such as ad creative research and referral traffic segmentation. They have experienced difficulties with data reliability and finding discrepancies between SimilarWeb's data and other analytics tools like Google Analytics.
Attribute Ratings
Reviews
(1-25 of 64)Companies can't remove reviews or game the system. Here's why
January 10, 2024
My experience with Similarweb
Similarweb has proven to be an invaluable asset for our organization, particularly in the realm of sports analytics and market research. The scope of our use case encompasses a wide range of functionalities within the platform, all of which have been instrumental in addressing critical business problems. It's a powerful asset that empowers us to navigate the complex landscape of sports analytics and market research. By using Similarweb, we can benchmark teams and players, fine-tune our digital strategies, and make data-driven decisions that positively impact our organization's success. The platform's wide array of features, from web traffic analytics to audience demographics, ensures that we stay ahead of the curve in a dynamic and competitive industry.
- Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
- Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
- Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
- Similarweb can be expensive for smaller businesses or startups. Introducing more budget-friendly pricing tiers or scaled-down versions of the tool could help make it accessible to a broader range of users.
October 18, 2023
Good business tool for marketing purpose
We're using Similarweb to evaluate the size and category of potential affiliate partners. It offers good information which we need to decide if we would like to onboard the partner websites. It also helps exploring new potential partners in different geography and categories.
- Provide monthly visits per website
- Provide top ranking websites in each geo
- Provide similar website information as potential partnership opportunities
- Restricted to only 1 country for our membership
- Not up-to-date creative library from advertisers
- Limited weekly usage
October 13, 2023
Similarweb is like having a crystal ball for the digital world
I've been a digital media professional for over a decade, and Similarweb has been an absolute game-changer for me and my team. It's not just a tool; it's our secret weapon for staying ahead in the online media industry.
- Competitor analysis. We can easily spy on our rivals and understand where their traffic is coming from, which keywords are driving their organic search traffic, and even get a glimpse of their advertising strategies. This information is pure gold, allowing us to fine-tune our own strategies and steal some of their thunder.
- Audience analysis. We need to know who our target audience is, where they hang out online, and what content they engage with the most. Similarweb's audience insights give us a comprehensive view of our audience's online behavior, helping us tailor our content and marketing efforts to reach them more effectively.
- Accuracy of Data: Similarweb's data is quite reliable, but it's not always 100% accurate. There can be discrepancies in traffic estimations and keyword rankings. Improving the accuracy of these metrics would be beneficial, especially for businesses that heavily rely on precise data for decision-making.
- Mobile App Data: Mobile apps play a significant role in online media, and having more comprehensive data on app traffic and usage would be a valuable addition. Currently, Similarweb focuses primarily on websites, and expanding its capabilities in the mobile app space would make it even more relevant.
- Enhanced Demographic Data: While Similarweb offers audience insights, more granular demographic data would be helpful. Understanding the age, gender, and interests of website visitors with greater accuracy would assist marketers in crafting more targeted campaigns.
- Real-Time Data: Similarweb provides historical data and trends, but real-time data is limited. In today's fast-paced digital landscape, having access to up-to-the-minute information is critical for making quick decisions and responding to changes in the market. Adding real-time data would be a major improvement.
- Integration with Other Tools: Many digital media professionals use a variety of tools for analytics, marketing, and advertising. Enhancing Similarweb's integration capabilities with other popular tools and platforms would streamline workflows and make it easier to incorporate Similarweb data into existing processes.
We wanted to understand our audience better- like the websites they visit, affinity they have so that we can use this in paid marketing campaigns- Similarweb pro helped lot in this regard
We also wanted to check on the technology specific websites are using- simialrweb team took this as custom request and was able to give use this data at scale- which helped to devise strategies and communication to the merchants as per the pain points associated with the competitors brand- mostly in account based marketing
We also wanted to check on the technology specific websites are using- simialrweb team took this as custom request and was able to give use this data at scale- which helped to devise strategies and communication to the merchants as per the pain points associated with the competitors brand- mostly in account based marketing
- User Behavior Understanding
- Technologies websites uses
- Split the traffic of websites into paid, non paid and segments within that
- Mobile specific data
- Similarweb could integrate with ad platforms and help with how data can be used in targeting
- Integration with Google sheets- to automate api much effectively
July 27, 2023
My experience prospecting leads
I use similarweb in order to prospect new sellers VS the revenue data and interactions of their customers on their web pages, Problem that we identified at the beginning is how to find a data of visits, since at the moment of prospecting clients I must be organized and prospect what is useful for the company with SimilarWeb this scope is successfully achieved.
- real data
- data easy to understand
- comparative data between sellers
- Recomendation tips for search in the web
- Data of processing methods in the ecomerce web
- Visual in the front maybe is confussing when we need to choose the country that we need to search
July 24, 2023
A Game-Changer for Lead Generation
Similarweb PRO has transformed our lead generation efforts by providing unparalleled data analytics and competitor insights. Its intuitive interface allowed us to uncover new business opportunities globally. By analyzing competitor traffic sources we optimized hunting efforts and achieved higher conversion rates. Identifying key influencers and popular websites facilitated valuable partnerships and collaborations. Overall, Similarweb PRO has become an indispensable asset, empowering us to make informed decisions, expand our international presence, and secure sustainable growth in a fiercely competitive market.
- Intuitive user interface
- Export functions
- Use of (custom) dashboards
- Not a big fan of the payment model where you pay per country
- Would love to see more frequent updates in traffic data...weekly io monthly
- There is definitely room for more AI to improve/customize the user experience
Similarweb is our go-to solution for competition analysis, keyword research, and SEO health.
We really needed the ability to better understand, under one dashboard, trends in our industry related to search, SEO, and affiliate marketing. Having these tools at the ready, 24/7, within one dashboard, saves us time and allows us to make quicker and more meaningful decisions about ad spend, and SEO.
Not having to collate data from multiple sources, with rich filtering, and the ability customize so much of our data, makes Similarweb a true asset and partner for our business.
We really needed the ability to better understand, under one dashboard, trends in our industry related to search, SEO, and affiliate marketing. Having these tools at the ready, 24/7, within one dashboard, saves us time and allows us to make quicker and more meaningful decisions about ad spend, and SEO.
Not having to collate data from multiple sources, with rich filtering, and the ability customize so much of our data, makes Similarweb a true asset and partner for our business.
- Competition Analysis
- Keyword Tools
- The data when compared to google can be off, but the differences seem to align across the board, where we trust the overarching idea of what numbers we are seeing.
June 30, 2023
Similarweb Pro
Similarweb PRO helps us to understand competitive benchmarking across any website in the world as well as understanding the marketing mix of which channel drives the best acquisition strategy in order to be more cost effective. Similarweb helps us with market and competitor analysis (understanding the landscape), SEO and acquisition (understanding how our competitors are acquiring users and optimising our strategy), and audience analysis (understanding our target audience). By addressing these business problems, SimilarWeb empowers businesses to make informed decisions, optimize their digital strategies, and stay competitive in the ever-evolving online landscape.
- Competitive benchmarking
- Acquisition breakdown
- Marketing Mix
- App Analytics
- Keywords
- More granularity on app data
- Deeper conversion funnel analytics
- Understanding audience behaviour
- Acquisition optimisation through keyword and channel analysis
May 08, 2023
Similar Web a great tool finding Affiliates
As an Affiliate Manager, SimilarWeb PRO is an indispensable tool in my arsenal for recruiting new publishers and keeping tabs on my competitors in the affiliate space. The product's comprehensive analytics features allow me to gain critical insights into the online activities of potential publishers, enabling me to identify the most promising candidates for partnership. We like to watch trends and see who new is in the space.
- Provide detail insights into websites traffic and demographics
- Help you find similar sites
- See main traffics sources driving visitors to sites
- Small sites with not much traffic won't show up
- I would love a way to see more referral type sites or linking sites
May 08, 2023
Nice and Accurate Tool
It is one of the best tools for doing competitive analysis. Also helps us to find the key gaps for improving organic traffic.
The other area where we use this tool is doing SEO analysis. The optimisations are done on the basis of key website insights we get it from this tool
The other area where we use this tool is doing SEO analysis. The optimisations are done on the basis of key website insights we get it from this tool
- Keyword Gap Analysis
- Website score
- Competitive Analysis
- SEM
- Content Tree Maps
I've brought Similarweb into the last thre companies I've worked for. at Options Medical Weight Loss we're currently using Similarweb for competitive intelligence in order to grow our paid search campaigns and affiliate program.
- Keyword discovery for paid and organic search
- Referring sites to your competitors to see where they have affiliate deals
- Digital marketing spend estimates for competitors
- You get to see what creative your competitiors are using
- Mobile coverage could be better. It has improved but needs to continue.
- There are so many features, its easy to get lost in the tool.
- Clarity on the definitions on features -- maybe more tool tips with definitions.
SimilarPro is one of the most used tools across our team. We use it to estimate traffic to a client's site, keyword research, search volume for certain keywords, estimated competitive comparisons, directional data, and market trends. If a client's site has tanked in performance, SimilarWeb offers a range of features that allows us to dig in and understand what competitors may be doing to capitalize on the missed traffic, if branded search demand has declined, what estimated performance looks like over time, and which queries are driving performance to the client's site.
- Provides estimated search demand for keywords
- Gives estimated traffic over time for competitors across multiple channels
- Keyword research to uncover new topics
- Expensive
- Limited users per account
- Slight learning curve
April 28, 2023
Best Tool on the Market for prospecting
I'm always wary of starting new softwares that promise us the world, but to say that I have been satisfied with Similarweb would be a monumental understatement. It has completely changed the way we prospect. I've used the other well known platforms in this space and I like them, but Similarweb blows them out of the water. It's so easy to navigate the platform, dissect the information, and find new leads/trends.
I love Similarweb. Big time fan boy.
I love Similarweb. Big time fan boy.
- Website usage analytics
- Accurate contact information
- industry trends for brands i'm cherry picking
- Always like more contact info
Score 8 out of 10
Vetted Review
Verified User
Vetting potential partners (websites), lead hunting, data and analytics on current partners, comparing site performance and mild competitive analysis on our own competitors.
- Data Enrichment
- Lead Hunting
- Analytical data on websites.
- Pricing
- Flexibility
- More up-to-date data (goes back 60 days)
April 25, 2023
A must for a Digital Marketer's toolkit
We actively use SimilarWeb for a variety of tasks: competitor traffic monitoring, keyword and traffic trends, identifying Affiliate/partnership opportunities are just some of the use cases.
- Popular Pages - see detailed trends of what pages, products, content etc. are trending on competitor's websites.
- Desktop and Mobile traffic analysis - benchmark ourselves Vs competitors and help estimate the total market and trends.
- App data usage has been still a bit patchy, particularly for iOS devices - this might just be industry specific and not a wider issue though.
April 20, 2023
Why every marketer and business person needs SimilarWeb
-Reviewing website performance
-Analyzing competitor traffic and advertisements
-Understanding referral traffic sources and SEO
-Assessing trending/growing categories by search volume
-Identifying business development opportunities based on qualifying traffic
-Analyzing competitor traffic and advertisements
-Understanding referral traffic sources and SEO
-Assessing trending/growing categories by search volume
-Identifying business development opportunities based on qualifying traffic
- Providing a holistic overview of a website's performance and marketing profile
- Understanding general traffic trends and industry benchmarks
- Analyzing subdomain performance
- Custom date range expansion
- More frequent data updating
- Providing more analytics to sites with low traffic (<10,000 visitors)
In our organization, we use SİmilarWeb to monitor key metrics of our B2B platform on a monthly basis and compare them against our competitors. The product helps us address the business problem of gaining competetive intelligence and market analysis. Our use case involves analyzing website traffic, audience demographics and other relevant metrics. We gain valuable insights about our market through Similarweb
- Competititon Analysis to compare the performance of our competition or similar platforms across a range of key metrics.
- Industry Benchmarks to observe that in the given time period how was our performance compared to the industry
- Audience Analysis for getting insights about our users and which device type they browse our platfom.
- Accuracy of Data: Our website is behind a login since it is only for B2B. This leads to the lead gaps in data especially if it is compared to the Google Analytics.
- User interface can be improved to be more user-friendly and fast.
As a digital marketing analyst, I use Similarweb Pro to gain insights into competitors' online strategies and identify growth opportunities. The platform addresses key business challenges, such as understanding industry trends, optimizing marketing efforts, and staying ahead of competition.Our primary use case involves analyzing competitors' website performance, focusing on traffic, demographics, and user engagement.We also leverage keyword analysis to optimize our SEO and PPC campaigns, targeting the most effective keywords while minimizing costs.
Furthermore, we utilize Similarweb Pro's audience insights to tailor our content and messaging, leading to higher engagement and conversion rates.
Recently, we've been using the Creative Display Ads Finder to gain insights into what our clients' competitors are advertising, so we can propose new lines of campaign messages that no one in the industry is using.
Furthermore, we utilize Similarweb Pro's audience insights to tailor our content and messaging, leading to higher engagement and conversion rates.
Recently, we've been using the Creative Display Ads Finder to gain insights into what our clients' competitors are advertising, so we can propose new lines of campaign messages that no one in the industry is using.
- Provides audience insights to helps us understand our target audience's demographics and interests
- Provides crucial insights into our competitors' digital strategies
- Allows us to gain insights into competitor's creatives and find trends or messaging gaps
- App analysis could be more robust
- Creatives search could incude social media content
- Social analytics based on content would be great to have
April 05, 2023
Best Marketing tool for Sales & Research!!!
I use SimilarWeb Pro daily for vetting all the inbound publisher signups into our network and building a prospects list for the sales team.
It's very user-friendly and provides all the necessary information to check for a particular website or mobile app. I like the My Lists option because I can bulk upload all the URLs and verify or vet them individually.
I also use Search, Adnetwork & referral sections to better understand the site's SEO and traffic.
It's very user-friendly and provides all the necessary information to check for a particular website or mobile app. I like the My Lists option because I can bulk upload all the URLs and verify or vet them individually.
I also use Search, Adnetwork & referral sections to better understand the site's SEO and traffic.
- Gives me good insight into website performance.
- Good insight into traffic sources, channels, and ad networks as well.
- Finding Competitors and similar sites to build a prospect list.
- Similarweb sidebar- The traffic % by channel is slightly different compared to the traffic by channel in website performance.
- Is it possible to have data for low-traffic sites as well?
- Is it possible to have the data of App installs by country
SimilarWeb Pro allows us to monitor our search keyword positioning on a daily basis without us having to manually do the work ourselves, as well as benchmark ourselves against our competitors for our site traffic, visit durations and more to help aid our efforts for our outreach b2b programme, backing up all of our claims made in our marketing materials knowing we can share the data in a click of a button to export our own dashboards and have it validated by Similarweb. It's been a huge support to the team to be able to monitor our analytics in this way, and a benefit to our clients to know we can also benchmark their site performance on their behalf too.
- Keyword ranking - show where we rank and where the improvements or declines have happened
- Search traffic ranking - all across the board against our competitor sites too
- competitor analysis - for more in depth analysis into their marketing efforts too
- improved breakdown of mobile device splits and showing the combination of multi device use has been implemented but there's still scope to grow
- ability to create more dashboards or equally add in more variations of templates for each section of tracking with customisable widgets
- improve appearance of quadrant analysis when there's more than 3/4 competitors or sites on the list as it can appear confusing currently
April 03, 2023
Similar
We use SimilarWeb for data analysis, keyword and SEO strategy along with competitive analysis.
- Competitive analysis
- Keyword strategy
- Data research and analysis
- Streamlining some of the features to make it easier to navigate
- Drilling down more for subcategories and specific pages
- Being able to print and save full reports
March 31, 2023
A tool that every FinTech company needs!
Through SimilarWeb Pro i can have access to information regarding traffic analytics for the targeted companies. We need to target companies which has more than 100k views per month and/or have a high annual online revenue. With SimilarWeb tool we can review this info quickly to focus on the Ideal Customer Profile.
- Tracking online activity for prospects
- Review metrics and traffic for targeting enterprise prospects
- Create lists with companies filling the necessary criteria
- Prospecting leads using the information found on SimilarWeb
- Get email updates for my targeted companies
- Similar companies' recommendations
We use SimilarWeb to monitor traffic within the industry and identifying incremental opportunities across the marketing function to target new business. It's great for digging into traffic from a monthly right down to a daily and by channel basis. There's also some great tools for gap analysis vs competitors across keywords, channels and other advertising spaces.
- Traffic data
- Keyword analysis
- Competitor analysis
- Traffic level accuracy
- Channel breakdown
- Conversion data
March 31, 2023
Comprehensive Intelligence & Goto Market Strategy Tool
SimilarWeb offers comprehensive and highly informative insights on digital marketing. The custom dash-boarding feature is user-friendly, making it easy to gather competitive intelligence. Each section of the platform has useful features from Competitive Research to Market Analysis, providing users with all of the information you need. SimilarWeb assists me in tracking and comparing my competitors' search and display activities. The Keywords tool is extremely useful for user acquisition on the search network, providing detailed information at the browser level. Our marketing performance and data extraction process has also significantly improved, with the help of SimilarWeb. Similarweb helps us solve questions around optimising our digital presence across SEO, digital advertising, website performance and overall marketing strategy, as we generate a lot of customer/consumer insight and competitor insight with the analytics we get from Similarweb, in real-time.
- Tracking and comparing my competitors' search and display campaigns
- Visits data provides valuable insights for determining the volume of media buying
- The media buying research offers a comprehensive list of suitable publishers and monitisation network details for ad campaigns
- The Keywords tool is extremely useful for user acquisition on the search network, providing detailed information at the browser level
- Enhancing visibility for SEO, PPC, and social media metrics
- Ability to analyse website traffic for all devices, in particular through their Website Segment Analysis feature
- I would love to see the total value of sales on a site and a breakdown of what was bought
- The accuracy of the data is sometimes limited, especially when the websites are new
March 30, 2023
A magnifying glass for a web surfer
Score 9 out of 10
Vetted Review
Verified User
We use SimilarWeb for the following cases:
- Personally, for me, SimilarWeb is a magnifying glass I look at the web through. Whenever I want to check the provider of services, or to check the quality of news media with a catchy news title, or I need to figure out can we work with new customer or not, I always check them with SimilarWeb. It helps me to understand, can I trust this company or not.
- in PRNEWS.IO we use SimilarWeb as a provider ща reliable data on the sources of traffic of the websites we sell ads on. We get this data via API.
- Personally, for me, SimilarWeb is a magnifying glass I look at the web through. Whenever I want to check the provider of services, or to check the quality of news media with a catchy news title, or I need to figure out can we work with new customer or not, I always check them with SimilarWeb. It helps me to understand, can I trust this company or not.
- in PRNEWS.IO we use SimilarWeb as a provider ща reliable data on the sources of traffic of the websites we sell ads on. We get this data via API.
- analyzes the traffic sources of the websites
- gives ideas for content marketing
- help to get info on competitors
- more granulated data on visitors of the exact pages
- some regions' data are more reliable then others